The challenges for ATEED’s Fever Pitch - Auckland’s fan zone for the FIFA U-20 World Cup 2015 - turned into key facets of the success of this long running activation.
Orange and ATEED tackled the challenges of creating a fan zone on rainy, winter-locked Auckland’s Queen’s Wharf for twenty two days by focusing on activity: you could not move for things to do.
We created an intergrated marketing campaign “FOOTBALL IS HERE” which transformed buses, streets and signage everywhere.
We created a day-night futsal pitch with two modes:
1. Tournament mode – hosted games from football clubs and ethnic communities
2. School mode – large inflatables incorporated into training programmes for 30 schools that attended throughout the activation
Cultural days – seven cultural days at Fever Pitch from countries or regions participating in the Tournament (including USA day, Fiji day and African day)
Small kids “dribble n score!” inflatable game
Instagram printers – tagging #AKLFeverPitch via Instagram created a physical photo to keep as a momento of your time at Fever Pitch
Digital Kiosks – two oversized “ mobile phones” with information about local clubs and sign up prompts and CRM
Sony playstation and FIFA hang out zone
The FIFA cube: a digital hang out space created by FIFA in Europe. Digital, sharable skill games and photo opportunities.
Orange Productions was the event delivery partner for FIFA U-20 World Cup New Zealand 2015 and associated partners ATEED, Kia, and Rothbury Insurance. Projects we worked on included FIFA Official Draw Ceremony; FIFA U-20 World Cup 2015 Opening Ceremony; Closing Ceremony; FIFA U-20 Prince Harry Media Event.