The role of social media influencers in experiential marketing
Social media influencers wield a lot of power. Here’s a look at how that power fits into experiential marketing campaigns.
VR and experiential marketing: A match made in heaven
Virtual reality is an indispensable technology for experiential marketers. How can you use it to create awesome immersive experiences for your customers?
Getting Personal: Enriching Customer Experiences at Fieldays
Brands compete for attention at the Southern Hemisphere’s largest agricultural fair – National Fieldays. How do you stand out and enrich the experience of your customers in such an environment? By David Hayward, Relationship Director “Brand. It’s not what you say it is. It’s what they say it is.” – Marty Neumeier FOR THE LOVE…
Behind the Scenes at SeePort Festival
By Sarah Ritchie, Orange Productions Marketing Associate. Orange’s talented marketing services team collaborate with our clients to create the electric strategy, creative, content and social media that drives the experiences we love to create. Since this means that they work on projects months or more in advance, we sent their newest recruit, Sarah Ritchie, along…
Celebrating Colin Ennor – Ten Years of Transforming People’s Lives
Last week, Orange and some of our dearest friends, colleagues and customers celebrated ten years of service for our extraordinary event director Colin Ennor. For ten years, he has lead the industry in New Zealand, all while remaining a fantastic, warm, humble and decent human being. By David Hayward, Relationship Director, Orange Productions. IN THE…
How to measure experiential marketing success
What does a successful event look like? We’re taking a look at some of the strategies you can use to measure whether your brand experience was a hit.
Creating events that sell
“Stop Selling. Start Helping.” Zig Ziglar The underlying objective for any business activity is to ultimately sell their products or services. The difference between achieving this objective or not stems from how well a company understands their customer. It’s no longer good enough to know broadly who your customer is, but rather unearthing deeper insight…
Bringing awe to awesome – transformative experiences
TRANSFORMATION. PERSONAL CHANGE. EPIPHANY. Think about the most profound moments in your life, and they most likely have one vital element: awe. And it’s active in the most powerful event experiences. By David Hayward, Relationship Director, Orange Productions. Awe is an overwhelming, powerful feeling which has growing evidence to suggest that it’s benefits are immense…
In events, the paradox is that structure makes it great
DISASTER, FIASCO, CHAOS are words no-one wants to hear, let alone attached to an event! The Fyre Festival failed on an epic scale, set social media on fire and brought to life the worst fears of marketing, comms and events professionals. By David Hayward, Relationship Director, Orange Productions. What lessons can we learn for our…
Are you making these event marketing mistakes?
Event marketing can be an extremely effective tool when used correctly. Let’s take a look at some of the most common event mistakes and how to combat them.