By David Hayward, Orange Productions Relationship Director DISASTER, FIASCO, CHAOS are words no-one wants to hear . let alone attached to an event! The Fyre Festival failed on an epic scale, set social media on fire and brought to life the worst fears of marketing, comms and events professionals. What lessons can we learn for…
Experiences are connecting brands and their customers in new and exciting ways. Find out how experiential marketing can boost Kiwi businesses.
No matter which way you look at it, feelings matter. Let’s look at how experiential marketing gets a positive response from customers
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No one likes to miss out, least of all share-happy millenials. So, how can this work to a brand’s advantage? Find out how to leverage the FOMO factor.
When thinking about your next brand event, there is one important thing to keep in mind. Find out what the main goal of your event should be.