By David Hayward, Orange Productions Relationship Director DISASTER, FIASCO, CHAOS are words no-one wants to hear . let alone attached to an event! The Fyre Festival failed on an epic scale, set social media on fire and brought to life the worst fears of marketing, comms and events professionals. What lessons can we learn for…
Event marketing can be an extremely effective tool when used correctly. Let’s take a look at some of the most common event mistakes and how to combat them.
Experiences are connecting brands and their customers in new and exciting ways. Find out how experiential marketing can boost Kiwi businesses.
No matter which way you look at it, feelings matter. Let’s look at how experiential marketing gets a positive response from customers
The work doesn’t stop once your event is over and everyone has gone home. Make sure you keep up engagement with these three steps.
Are people talking about your brand? Find out how experiential marketing could be the tool you need to make word of mouth marketing work for you.
While you’re connecting with your customers offline, you want to make sure they are talking about the experience online. Here’s how to do it.
No one likes to miss out, least of all share-happy millenials. So, how can this work to a brand’s advantage? Find out how to leverage the FOMO factor.
Why should brands invest in experiential marketing? Find out just a few of the major benefits behind this approach to marketing.
When thinking about your next brand event, there is one important thing to keep in mind. Find out what the main goal of your event should be.