Brands compete for attention at the Southern Hemisphere’s largest agricultural fair – National Fieldays. How do you stand out and enrich the experience of your customers in such an environment? By David Hayward, Relationship Director “Brand. It’s not what you say it is. It’s what they say it is.” – Marty Neumeier FOR THE LOVE…
“Stop Selling. Start Helping.” Zig Ziglar The underlying objective for any business activity is to ultimately sell their products or services. The difference between achieving this objective or not stems from how well a company understands their customer. It’s no longer good enough to know broadly who your customer is, but rather unearthing deeper insight…
Experiences are connecting brands and their customers in new and exciting ways. Find out how experiential marketing can boost Kiwi businesses.
No matter which way you look at it, feelings matter. Let’s look at how experiential marketing gets a positive response from customers
No one likes to miss out, least of all share-happy millenials. So, how can this work to a brand’s advantage? Find out how to leverage the FOMO factor.
When thinking about your next brand event, there is one important thing to keep in mind. Find out what the main goal of your event should be.
Experiential marketing is all about connecting with your customers in real time. Can these tactics turn your brand into something extraordinary?