Experiences are connecting brands and their customers in new and exciting ways. Find out how experiential marketing can boost Kiwi businesses.
No matter which way you look at it, feelings matter. Let’s look at how experiential marketing gets a positive response from customers
The work doesn’t stop once your event is over and everyone has gone home. Make sure you keep up engagement with these three steps.
No one likes to miss out, least of all share-happy millenials. So, how can this work to a brand’s advantage? Find out how to leverage the FOMO factor.
When thinking about your next brand event, there is one important thing to keep in mind. Find out what the main goal of your event should be.
Building brand equity isn’t easy, but corporate events serve as a valuable platform for doing so by developing an unforgettable brand experience.
Event organisers are finding new and creative ways to incorporate sponsors at public events, allowing them to generate more advertising revenue as well.