The world is a distracted place - the internet, filled with its memes and clickbait, makes sure of that. For businesses it's a double edged sword. On one hand, it has never been easier to reach customers, but on the other, it makes cutting through the noise and engaging them more difficult than ever.
These days, as quickly as something is consumed, it is forgotten. This is where the brand experience comes in.
How brand experience will help your business
Here's the thing, 98 per cent of consumers capture content at live events, and 100 per cent of those people are also sharing it across their social media networks. But that's assuming you've provided them with a shareable experience.
Having an effective brand experience comes down to your business' ability to completely consume your customer. A unique experience will make them feel, act and remember, making your brand stand out from the rest. The average customer is turned into a die-hard fan, and (and more importantly), an advocate of your brand. In fact, 93 per cent of people talk to others about their brand experience after attending a live function - and 63 per cent of those people are talking to more than five people.
Once you have customers buying and supporting your brand, you can say your business has achieved the ultimate brand experience: They have made you a part of their life.
So how can you build an electrifying brand experience with your customers?
Brand experiences in New Zealand with Orange Productions
Orange Productions is New Zealand's most innovative event agency helping create some of the most cutting-edge events this country has seen in the last 25 years. We specialise in brand experiences helping global and local businesses transform customer perception through exceptional experiences.
We're here to guide you through the development of experiences that will conjure deep, emotional connections - connections that will win over customer perceptions making you the leader in your industry.
We unite people and organisations to brands - your brands - via a little personalisation and a lot of strategy and innovative technology that align with your business objectives. The final product is a living, breathing brand. So, are you ready to bring your brand to life?