Event management is more than just throwing a get-together. When 93 per cent of people talk to others about their brand experience after attending a live function and 63 per cent of those people will talk to more than five people, you'll want to ensure it's an event experience to remember!
What is event management
When you think event management you probably envision a festival, conference or gala dinner of some sort. Then you think about the development of that event - the food, entertainment, decor etc. But, it's as much about what you don't see, as what you do see. We're talking about commitment to health and safety of attendees, the coordination of permits, approvals and adherence to regulations, as well as the full briefing to stakeholders, volunteers, staff, security and brand ambassadors in the lead up and on the actual day.
When you really take the time to think about all the minute details, you begin to understand how not being completely in control of all aspects can leave you exposed to all sorts of complications as you hurtle toward your immovable deadline. That's where event management comes in.
How event management will help your business
The way we see it, today's marketers have considerably increased responsibility, with multiple platforms and channels requiring your skill and attention on a daily basis. You use experienced suppliers/professionals to assist with social media, content and television buying, so therefore you should be using experienced event management professionals to assist in the seamless delivery of your event. There are a lot of things that can go wrong at even the smallest event, which can tarnish your brand. Word of mouth travels fast - especially when you can share things online (and 98 per cent of consumers are!). Event management is an insurance plan that will see your event through from start to finish, making sure it goes off without a hitch.
Orange Productions event management strategy
Orange Productions is New Zealand's most innovative event agency. We specialise in event management, helping global and local brands transform customer perception through exceptional experiences.
We offer end-to-end event management service by taking complete ownership of the entire event management process from conception through to event marketing, installation, stage management, show and technical direction, staff management, dismantle and everything in between. Just think of us as an extension to your marketing department - available anytime, day or night. This leaves you to get on with running your business, safe in the knowledge that your event is executed to the highest degree.
Here's a breakdown of the types of events we have managed: