Aligning your brand to an event is more than just signing a contract to be a sponsor – the activation of that sponsorship is where the true opportunity lies in creating return on investment. It takes a unique, creative and seamless activation to make meaningful connections with customers.
What is sponsorship activation?
Sponsorship is about creating a mutually beneficial partnership and the more a brand pushes beyond the transactional component of the sponsorship agreement, the greater the reward returned for the brand. When a brand can add value to supporters/attendees it benefits not only their brand but the event in which they are sponsoring. In the first instance this creates an immediate feel good factor or positive image of your brand as it demonstrates to supporters/attendees that you are actively helping the cause that they are following.
The more activation or interaction you do as a sponsor, the stronger the bond you create. By providing a memorable brand experience, the brand further serves to strengthen this feel good connection and build a higher level of engagement through to purchase, repurchase and advocacy. It's important that your brand is leveraging the sponsorship opportunities, as 68 per cent of people who attend a live event go on to further research a brand, and another 63 per cent interact with that brand on social media.
How sponsorship activation will help your business
Orange Productions is New Zealand's most innovative event agency. We specialise in sponsorship activation helping global and local brands transform customer perception through exceptional experiences. We are event planners, experience designers and creative thinkers who are behind some of the most cutting-edge events in New Zealand over the last 25 years. We have experience in running events of all sizes to suit the needs of your business.
We work closely with our clients from beginning to end. Though a deep understanding of your brand, fans and sponsorship activations we find the right opportunity and the right partner for your brand, right through to creating and capitalising on the benefits of a well planned and implemented sponsorship activation, including integration with the rest of your marketing activities.
We're deeply passionate about helping you create magic moments within the community that will, in turn, boost customer perception of your brand.